5 Instagram Marketing Trends in 2020

The future of Instagram in 2020 is excellent. Instagram can anticipate the user’s needs and expectations and accurately deliver what users seem for. Instagram users aren’t going anywhere in 2020. Therefore, Instagram provides excellent opportunities for marketers in 2020.

Renewal of Influencer Marketing

Instagram 2020 will see influencer marketing go organic. They’re aiming to be ready to offer fresh, authentic content to a targeted audience at much lower costs.

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Quality Content for Engagement

Hiding likes is an experiment that can create higher engagement for marketers. It’ll encourage content creators to competence content that drives engagement like comments and shares, instead of insignificant likes. Now Instagram entirely focuses on fresh, genuine content and authentic followers. Quality content drives deeper and meaningful connections.

User-Generated Content Will Get Fame

Instagram monitors and expects healthy competition and ‘adapting’ the foremost popular trends. From ‘Stories’ to ‘Reels,’ Instagram has been taking action to make and integrate what’s popular thereon.

Stories offer a vast promotional opportunity

The updated Explore tab will provide a personal touch to Instagram users in 2020. it’ll show content that the majority closely fits the user’s choice. Instagram Stories offers tremendous promotional opportunities to marketers as they’re going to showcase product offerings so as by user’s interests. 

IGTV for long-form video content

IGTV is also a well-liked platform than other features. It’s been used to share long-form videos. IGTV used to share video content, and it helps to urge more audiences.