4 Benefits of Instagram Business Profile

Instagram introduced business profiles in 2016. Since that time, many businesses have chosen to switch from personal to business accounts.

There are usually different reasons for running a business account than they are for an individual. Personal Instagram is used to show aspects of your life to your friends and family. A business uses its account to help build an audience and hopefully gain customers. If you are running a business account, you may still want to operate a personal account for your non-business activities.

Access to Instagram Insights

An average Instagram user gets little analytics and performance statistics. This was a problem for businesses, so they created Instagram insights for businesses and power users.

Instagram insights provide useful data to businesses. It includes essential data business owners need to know about their accounts and how their posts perform. It helps provide insights into what is performing and what is not. It gives you information about your followers to help build a picture of those who take an interest in you.

Ability to Add a Contact Button

Business accounts can add an add contact button to their profile. When someone clicks on the button, you can set so they can send you an email, dial a telephone call with you or provide them with a map showing your location.

Your Industry Will Show on Your Profile

When a Facebook account is created, you are asked to select the industry in which your business operates. So, when you then connect your Instagram business profile to your Facebook page, this information crosses to your Instagram profile. You can make a change to this information directly within Instagram if you want to in the future.

Ability to Add Links to Instagram Stories

It isn't very pleasant for many marketers that you cannot generally use a clickable link on Instagram. If you have a personal profile, the only link you can use is in your profile. 

Want to boost your stories? Buy Instagram Story Views 

However, Instagram stories provide another option. Probably, you know how to use Instagram stories to your advantage. One useful option for some Instagram accounts is the ability to add a URL to your Instagram story.